If you are reading, then you have already decided to be a part of the community of WordPress web development and design.
Wouldn’t it be nice if all you need to do was inform the world about your new business and then it became a reality?. Unfortunately, that’s not the case.
At the moment, having a proper process in place may be what you want, one that is accountable for every aspect of starting up and running your WordPress design business.
Let’s go through the essentials:
1. Design a plan for your web design business
What is your business all about? What can it do for potential clients? These questions to come to your mind; thus, the first thing to do is develop an official statement of what your business will/can do. This involves creating a mission and description statement. This will have a significant impact on everything else you need to do; therefore, you need to take this very seriously and with care. Also, you should have a detailed plan for your WordPress service – i.e., what it entails.
Another thing to do is research your target audience. Who they are, what they do, why they need assistance, etc. Knowing more about the type of business you want to run and who your target audience will help you share and define your business.
2. Manage your accounts and finances
As a business owner, managing all your financial transactions is your sole responsibility. You need to set up an accounting and financing department if you want your business to be successful.
Ensure you keep records of all financial transactions regularly to keeping your business running peacefully. Doing this prevents possible risk and delay when completing your web design project. Ensuring your accounting task has no effect on your web design processes is essential.
For your business task to be productive, you can make use of a trusted accounting tool that can help in creating and sending professional invoices to your customers as well as help you in receiving payment online within few minutes. Doing this gives you the ability to keep track of every transaction automatically while you focus on your primary job.
3. Define your Brand
The only way you can win customers and also keep them is through your brand; thus, brands are crucial.
You can set expectations with your brand. People tend to go for safer options when confronted with uncertainty; they know what to expect from a brand they are familiar with.
The process of branding is quite complex, and it used on all types of publicity, from the packaging of products, TV commercials, magazine adverts to logo concept and interior store decoration. Definitely, branding applies to web design.
Even if you are building a personal blog or building a website for a high-income company, branding still matters due to the reasons mentioned above. When designing a personal blog, branding will make your website unique and stand out from the crowd.
4. Choose the right WordPress theme
Many people are more concerned about cost when selecting a WordPress theme. Can you afford a premium theme? How sure are you that a free theme will offer you support and flexibility when designing a client’s website?
Most times, after purchasing a theme and installing, you will end up noticing that your website looks nothing compared to what you saw in the demo. Everyone desires a functional theme, but such is not the case. Some themes are better, and some are not. Your best shot is to check reviews and enquire from people that have used the theme.
Confirm from people if the theme fits the description. Dummy content – content the developer provides to upload on your website and build your site the way it is supposed to appear – is one thing you can check for in the features list. It is also called demo content, and it places images, text, and menus on your site, so you have something as a reference when working. Typically, this is the easiest way to ensure your site looks like what you saw in the demo. Ensure any theme you purchase comes with demo content; it allows you to see or identify items that have to be changed.
In the end, you are going to bring down the demo content; but this is useful, see it as a map pointing you in the direction to follow.
5. Create Your Website
As clients come to you to design their websites, they will know more about your idea and quality when they visit your website. Therefore, design an attractive site that will create a good first impression for your business. Your website should be fast, responsive, and engaging so that visitors will enjoy the browsing process on it. Ensure your business website is clear, easy to navigate and contains relevant contents.
When designing an online portfolio, you need to think about things that will highlight your strengths as a developer and persuade your customers of your value. Would you share:
- Design mockups?
- Wireframes of storyboards?
- Finished websites?
- Themes or plugins you developed?
- Specific niche websites
- Custom designs such as icons or fonts you have created?
- You should include anything that will highlight your strengths in your portfolio.
6. Build a healthy relationship with your customers
Ensure you build a strong relationship with your clients. Get involved in their business, their ambitions, and do whatever is necessary to assist them. Having value for your customers makes them feel good about you, your business and themselves too; this is good for a business to be successful.
Be kind, generous, honest, and respectful with how you conduct your business. After completing a job, don’t shut them out, ensure you check up on them to see how things are going for them. Show genuine interest and connect with them on social platforms.
This little act of kindness can help boost your business. You can also get possible leads from your clients when you have a healthy relationship with them.
7. Build an Email List
You should know that email is the strongest and cost-effective marketing tool. Over 70% of people that visit your site may not make use of your website again. Thus, you only have a short period to persuade them.
Sometimes, a user might pick interest in your service but is not ready to decide. Ensure you make them subscribe to your email listing by offering them exclusive resources that will compel them to decide.
After creating an email list, ensure you engage your subscribers regularly with valuable resources and insights.
8. Surround Yourself with Great People
At first, it may appear that you can handle all task by yourself, and you probably can. However, as your business grows, you will need more hands on deck.
You can recruit a permanent employee or create a strategic partnership with freelance contractors or other design organizations.
It is impossible to master everything, thus, doing everything by yourself could ruin your business before you start or slow down progress. Ensure you employ the service of people with skills and experience you lack.
Specialization is essential for the success of any business; it is also applicable to web design business. It may take time searching for the right people you can trust. However, you stand to benefit from this in the long run.
Over to you
What exciting experience should one have in building the business? How did you start your WordPress business? Please comment below.